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From Gucci to Bougie: Interpreting Tomorrow’s Luxury Marketplace
Thursday May 8, 2025 9:10am - 9:30am EDT
Elan Ballroom
Join this panel discussion and explore the evolving landscape of luxury travel and how the very definition of luxe continues to evolve. Learn from the experts as they focus on critical opportunities in luxury travel and meetings, including quiet luxury, wellness and health, the heightened focus on safety, luxury spend (from mocktails to plane tails) and the influence of the HENRY and millennial demographics on the luxury market. Leave with concrete ideas for meeting the needs of luxury consumers, today and tomorrow. 

Learner Outcomes: 
  1. Understand the Evolving Definition of Luxury: Gain insights into how the concept of luxury has shifted and what it means for today's discerning consumers. 
  1. Explore Technological Innovations: Learn what trends are impacting travel decisions and how to implement new strategies to meet consumers’ needs. 
  1. Apply Key Consumer Trends: Discover the latest trends in wellness, safety and the preferences of high earners not rich yet (HENRYs) and how they impact the luxury market. 
Speakers
avatar for John E. Dirba, CMM

John E. Dirba, CMM

Managing Director, HelmsBriscoe
John launched his career in the hospitality industry in Dallas, Texas, following his graduation from the University of North Texas, where he earned a Bachelor of Science degree in Hotel/Restaurant Management with a minor in Business. Over the course of his extensive career, John has... Read More →
avatar for Jessie States

Jessie States

Vice President, Meeting Professionals International
Jessie States, CMP, CMM, is the Vice President, Consulting for Meeting Professionals International where she leads the integration and execution of client services, including live event design, focus groups, research and bespoke training. Prior to her current role, Jessie led the... Read More →
Thursday May 8, 2025 9:10am - 9:30am EDT
Elan Ballroom
  Content/Education

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